Snapchat said on Thursday that it is putting the brakes on a controversial 'speed filter' feature. The filter allows users of the application to share how fast they were moving.  It prompted concerns over the potential for dangerously distracted driving.

                                                                                                                                                                                                          

Controversial Snapchat "Speed Filter" Removed From App

WHAT?

Snapchat said on Thursday that it is putting the brakes on a controversial 'speed filter' feature. The filter allows users of the application to share how fast they were moving.  It prompted concerns over the potential for dangerously distracted driving.

HOW?

Controversy over the feature had caused Snapchat to change it from a "filter" that augments pictures with numbers showing speed to a sticker that could be added to messages.

"Nothing is more important than the safety of our Snapchat community, and we had previously disabled the filter at driving speeds," a spokesperson for parent firm Snap said in reply to an AFP query.

"Today the sticker is barely used by Snapchatters, and in light of that, we are removing it altogether." Parent company Snap had long defended the feature, which was introduced in 2013.

In the face of criticism and concerns that the feature tempted Snapchat users to drive recklessly fast to show off, Snap capped the top speed at 35 mph, according to an NPR report.