In a major rebranding effort, American lingerie giant Victoria Secret has signed a new roster of female brand representatives that includes Indian actor Priyanka Chopra Jonas

The brand’s previous campaigns had come under scrutiny for their embodiment of male fantasy over an accurate representation of what women seek in undergarments.

    

Victoria's Secret hires Priyanka Chopra, six others in major rebranding effort

WHAT?

In a major rebranding effort, American lingerie giant Victoria's Secret has signed a new roster of female brand representatives that includes Indian actor Priyanka Chopra Jonas.

HOW?

Chopra and six other new brand ambassadors called the 'VS Collective' will model for Victoria's Secret products, advise the brand and promote it on social media.

WHO?

Besides Chopra, the roster comprises American soccer star Megan Rapinoe, Brazilian transgender model Valentina Sampaio, 17-year-old Chinese American freestyle skier, and soon-to-be Olympian Eileen Gu, 29-year-old biracial model and inclusivity advocate Paloma Elsesser, photographer and Los Angeles-based media personality Amanda de Cadenet and South Sudanese-Australian model Adut Akech.

MORE:

In 2019, the brand had abandoned its famed fashion show which saw supermodels parade down the catwalk ramp in lingerie studded with gems and laced with feathers. This came following criticism that it was leading to the objectification of women.