Payments platform DotPe is a step towards disrupting the Zomato-Swiggy duopoly in the Indian food market. In it users get catalogues in the house style, options to place orders & pay online at a much lower commission than Zomato & Swiggy.

A recent report suggests that while DotPe asks for a 1-3% commission per order, Zomato & Swiggy charge 20% plus GST. The company says another big reason for restaurants to choose DotPe over Zomato & Swiggy is consumer data.

      

How DotPe Plans to Disrupt the Duopoly of Zomato and Swiggy

WHAT?

Payments platform DotPe is a step towards disrupting the Zomato-Swiggy duopoly in the Indian food market.

HOW?

While these aggregators are now ubiquitous, DotPe allows restaurants to offer a far more customized, brand-led experience. Users get catalogs in the house style, options to place orders, and pay online, all at a much lower commission than Zomato and Swiggy.

And this approach definitely seems to have its adherents as is proved by Swiggy announcing a new direct delivery model a few days ago.

A recent Hindu report suggests that where DotPe asks for 1 to 3 percent commission per order, Zomato and Swiggy charge 20 percent plus GST. Another big reason for restaurants to choose DotPe over Zomato and Swiggy is consumer data, the company says. Within a year, DotPe says it has processed over 6 million orders already for over 20,000 restaurants across India.

It plans to bring in more product innovation in the next few years to help restaurants sell directly, sell more, and scale further.